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This website has the following in the homepage, "Established in 2003, we are family owned, licensed, bonded and insured." We analyzed that the web page also stated " We have been the recipient of Angies list Super Service award and have an A rating with the Better Business Bureau." It also stated " Mark Gifford, the president, has been involved in the gutter industry for over 35 years! Richmark guarantees 100-percent customer satisfaction for gutter repair, gutter cleaning or new gutter installation. Fair Prices - our owner-operated company eliminates the middleman, saving you ." The header had turnkey as the highest ranking search term. It was followed by property, service, and wholesale which isn't as ranked as highly as turnkey. The next words they uses is building. materials was also included and might not be understood by search crawlers.